A slick site to shop at, the company was also a bit of a showboat when it came to logistics and customer service. Using the latest technology, Boo has an impressive product list with an extensive customer service department. The company’s marketing strategy was to spread the word by promoting its products at tech conferences and tradeshows. The company tapped into the e-commerce space in a big way and enlisted the services of well known industry leaders in search engine optimization (SEO), content marketing and e-mail marketing to name but a few. It has even built a dedicated customer service team based out of its London office to help customers on the phone or in person. URL: boo.com
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A must see for any CB Insights member, The company has produced a variety of interactive media presentations and video presentations covering topics including the latest in e-commerce, the ins and outs of cloud computing, and the latest trends in mobile, social and connected devices. The company has been in business for over 25 years and has a global presence.